Running - problem solving

The saga continues as I try to figure out what's at the root of this pain I've been having in my right shin. And I think I'm making some progress.

I largely attribute this pain to getting back into running consistently after some time off. I have the same shoe nearly a year ago when I was running 10-15 miles a week and even ran a half marathon in it with virtually no problems.

But wait, last summer I got my insoles and started using them in my shoe...

I had used them sparingly over the last 6 months, then in Jan/Feb I started running 2-3 x a week on the treadmill, and am now running outside. At first I thought they were working well enough, I even noticed I feel less overpronation when I wear them. But now that this pain is creeping up it led me to consider.. could it be my insoles?

I think the answer is a partial yes. Today I ran 3 miles without my insoles and noticed a difference right away. No shin pain until the very end of my run, which allowed me to run faster and complete the same run in a 10:24 pace vs a 10:38 pace 2 days ago. My heart rate was in the aerobic zone instead of the "easy" zone. My efficiency improved (180 cadence, higher leg swing, lower rate of impact) and I overall felt "lighter" on my feet. Without my insoles it was like the pain shifted over to my right calf, probably because my feet had to work harder to absorb the impact and stabilize my ankles. Calf pain I can deal with, for 2 years I've had a chronic knot on that side and I know it's cause that is my weaker ankle.

So yeah, I'm pretty sure that is what's going on. I have tried for a year to use the insoles we sell at my work, my first pair was made wrong and caused achilles pain in both sides which was totally new to me, and it looks like the second pair just isn't gonna work either. I make and sell insoles every day and almost every day we get returns. I find that they work for some people but not others. Every day I have people telling me how the insoles got rid of their knee/heel/etc pain and allowed them to run again... then I get some people who say they didn't notice a difference, and then some people who actually had more pain after using them. Sadly I seem to fall into that last group. Maybe part of it is me being a mid to forefoot striker, and coming down directly on that plastic plate is stressing my shins and arches? Our insoles aren't even that hard compared to something like Superfeet or orthotics. I dunno. I'm just glad I'm getting somewhere with this. Now I figure I just keep my mileage low yet consistent, and in time it'll work itself out.